In December 2018, launched Ascend by Wix, a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform. In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals which use Wix websites. Wix Music was launched in 2015 as a platform for independent musicians to market and sell their music. Wix introduced Wix Fitness, an all-in-one solution for fitness entrepreneurs to grow and promote their business and manage customer relationships in November 2019. Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Headquartered in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. The company entered an open beta phase in 2007 using a platform based on Adobe Flash.

In June 2011, launched the Facebook store module, making its first step into the social commerce trend. In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology. In October 2012, Wix launched an app market for users to sell applications built with the company’s automated web development technology. Wix’s software development kit lets app developers create and offer web apps to Wix users.

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On 2 March 2021, acquired SpeedETab, a Miami-based restaurant online technology provider. By April 2010 Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners. In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million. In October 2016, there was a controversy over Wix’s use of WordPress’s GPL-licensed code. In response, Avishai Abrahami, Wix’s CEO, published an answer explaining which open-source code was used and how Wix collaborates with the open-source community. Users must purchase premium packages to connect their sites to their own domains, remove Wix ads, access the form builder, add e-commerce capabilities, or buy extra data storage and bandwidth. On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million.


The dotbig website builder is built on a freemium business model, earning its revenues through premium upgrades. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore. Wix provides customizable website templates and a drag-and-drop HTML5 web site builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options. In October 2013, Wix introduced a mobile editor to allow users to adjust their sites for mobile viewing. In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.

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On 5 November 2013, had an initial public offering on NASDAQ, raising about US$127 million for the company and some share holders. By 2022, the Wix platform had more than 220 million registered users worldwide. In 2021, Wix partnered with Vistaprint and then partnered with LegalZoom a year later to better support entrepreneurs starting a business. On 15 May 2014, Wix launched the WixHive API which allows Wix apps within a user web site to capture and share their visitor data with other installed apps within the same web site. In February 2020, Wix acquired Inkfrog for eBay sellers to enable marketplace and sales channel integrations. As of June 2020, with the continuous improvement to its features updates and releases, Wix claimed it had more than 180 million registered users from 190 countries around the world. In February 2020, Wix unveiled Editor X, a new platform to offer advanced capabilities for designers and web agencies.


App Market offers both free and subscription-based applications, with a revenue split of 80% for the developer and 20 percent for Wix. Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management. Users can use applications for social media, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their web sites.

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